CITIbank. CARd development
Background: CitiBank is one of the leading Credit Card companies. Behind thousands of the cards millions of people use everyday. Some are Citi branded, some co-branded, some don’t mention Citi at all. But how do you go about developing a new Citi Card? And how do you ensure that each card created, across hundreds of nations and countless sectors still feels “Citi” - carries Citi values, and does nothing to tarnish the Citi reputation? Here are two pieces I’ve worked on that help meet this challenge:
the Citi Card Development process Toolkit
Challenge: Help guide executives who want to create a new Citi card through a complicated process, in a way that’s as clear and linear as possible.
Solution: The Credit Card Development Toolkit. Click to read (28 pages).
(Agency: Landor Associates)
citibank card development visual toolkit
Challenge: Help guide Citi creatives and partner design agencies around the world to design cards that carry the Citi look, feel and ethos. And avoid developing products and partnerships that could compromise the brand.
Solution: The “Creating Cards That are Uniquely Citi” visual guidelines. (Click to read. 42 pages).
