AMEC. Employer Branding

Challenge: How do you encourage people who find construction dull to join a construction company?

Solution: You show them how it can help enable the most exciting outcomes on earth.

Details: AMEC was a vast construction company employing 40,000 people.Many of them administrators. But how do you convince people who could work for any company to work for ours? You show them the amazing power of construction companies to deliver the sort of world we all want to see: one where disasters can be overcome. Poor areas can be connected to prosperity. And starvation can be ended. AMEC contributed to children’s charities and green solar and energy projects in remote areas. But it was doing what it knew how to do best that was AMEC’s real contribution to the world.