Thinking “Startup”.
Great tech companies never lose that startup mentality. Focused on flexibility, delivery and constantly ideating new products and services. As well as experience here in the UK, I’ve also worked in-house at Silicon Valley startups and pre-IPOs. Including cloud-collaboration giant Box. Here’s some awareness raising out-of-home I worked on in the run up to their floatation on the NASDAQ. (Agency: Box in-house).
“ASSETS”
Box helps you better maximize your human capital. Bye-bye half-assed workflows, hello Box.
“workers”
Box enables deeper collaborations that break down barriers, end frustrations - and empower everyone on your team.
“USERs”
Box lets users work at the creative limits of their imagination - not the technical limits of your existing technologies.
“ENERGY”
The move from your current platform to Box is as revolutionary as the move from fossil fuels to renewables. It’s just more modern and less wasteful.
Outcomes
This campaign was part of a range of awareness raising activities I worked on prior to Box’s IPO. Aimed both at businesses - and big banks and potential investors. It all led to a highly successful IPO - where Box’s share price nearly doubled in its first day on the NASDAQ.