Google Ads.
An education portal to help small to medium businesses use Google Ads more effectively. The idea was to create a space where busy businesspeople could learn all aspects of Google Ads directly from Google experts around the world - through live Google Hangout sessions. Which can then be aggregated to build a searchable knowledge base, that’s more comprehensive and easier to access than than their previous text-based support. We developed:
A branded look and feel.
So wherever content was developed it would share a family look:



A Content Creation Hub.
I wrote this to help even novice presenters develop structured, presentations. And then generate effective marketing to accompany them.





idents
To give all Hangouts, wherever generated, a common branded identity.
Digital Communications.
Structured to be simple. informative, and “Googley” in tone.




This is one of a number of large B2B projects I’ve been involved in. See another.