WELCOME!
I’m a writer based in San Francisco, California. I’ve worked in advertising, digital and branding. My work tends to be positive, upbeat and optimistic.
This site is split into 4 short sections (Voice, 360. Global and Engagement) to give you a fast overview of some of my skills.
Followed by a larger portfolio section (Expertise) where you can drill down on specific campaigns. Click on anything see more.
SMART headlines.
I’ve been the voice of a wide variety of brands across a wide range of sectors. These include tech, FMCG, gaming, film, media, automotive, government and non-profit. Here are a few:
360 thinking.
I’ve build advertising, digital and branding campaigns across multiple media and touchpoints. Such as this rebranding campaign for Citibank.
Citi Renewed was a major brand renewal project commissioned in the wake of the Financial Crisis by the world’s biggest bank. Its thinking formed the basis of the “Promises” campaign that repositioned the bank in the aftermath of the Crisis (Landor Associates). Click to see more.
global experience.
I’m experienced in tailoring work the messaging of global brands to a wide range of audiences. Here’s some of my work for the BBC - the world’s largest news broadcaster:
Images from print, outdoor and DM campaigns in the US ,UK, Iraq and Middle East, India and Africa. Subjects included: The hard-hitting - like the use of child soldiers in the Congo’s civil wars and self-harm as a weapon in South Korean industrial disputes. The hopeful - like giving people living under dictatorships a way to get their voices out to the world. And the historic - like the BBC’s messaging on the streets of Iraq, in the aftermath of the fall of Saddam. (Translation: Your news. Your world. In your language).
deep ENGAGEMENTs.
I’ve worked on a variety of projects to help users engage more deeply with brands. Here’s one of them for Google:
wide-ranging expertise.
Here are some of the consumer and B2B brands I’ve worked on. Across sectors including financial, tech, gaming, news, entertainment, medical, food & drink, public sector and non-profit:
