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Here’s a fast-glance overview of what know I how to do - across advertising, digital and branding. Just click through on selected images to see the full campaign or project:
Punchy Ad Campaigns
I’ve done loads of those. Here are examples for Airbus, Irish News, Nilfisk, Bisodol, Mercedes and Playstation.
Airbus. The higher you can fly the faster you can fly. And the more fuel efficient and better for the environment it is. This campaign touted Airbus’s planes’ ability to fly at ultra-high altitudes.
Mercedes dealer ad.
This Irish News had a reputation for being a bit of a dull read. The campaign reassembled existing headlines to give the paper a smile. (Click to view)
Ad for Box. A mobile-centric collaborative work and knowledge-share platform. It helps everyone be more productive. (Click to view)
Nilfisk vacuum cleaners. Less flashy, but tougher, quieter and more effective than a Dyson. (Click image to view campaign)
Bisodol Heartburn. I created Heartburn Harry to help explain how its active ingredient (an alginate) worked.
Sony PlayStation. Developing CRM with more sizzle. (Click image to view campaign)
Complex digital projects
I’ve worked on a wide range for clients like Autodesk, Visa and - here - Google.
Google Adwords Hangouts project. Copy written in a clear “Google-y” style. Without puns, frills or embellishments. (Click image to view campaign)
teaser ads
A series of consecutive teasers for the re-release of a popular romcom. Designed to give a flavor of the movie without giving the actual plot away.
long copy web
I’ve written a wide variety of websites and microsites. For clients including Accenture, HSBC, Autodesk, Bluewolf and Carbon.
Carbon. Leading-edge 3D Printing company. (Click image to view)
Bluewolf. Global business consultancy. (Click image to view)
strategy
Where does creative end - and strategy begin? Sometimes, I’m not sure I know myself. But I’ve worked on strategic projects too. Including this one for Visa Signature. (Click image to view).
Visa Signature. Helping build its “Go Experience More” mindspace, experientially. (Click image to view project)
Brochurework & Collateral
I’ve worked for a wide variety B2B and B2C brochurework and collateral With clients ranging from multibillion dollar financial brands to world-famous museums.
Fundraising for the National Maritime Museum’s Darwin Center. (Click image to view work)
Direct Mail for UNESCO world heritage site. (Click image to view work)
B2B Direct Mail for BlackRock. (Click image to view work)
BBC. Direct Mail for broadcast partners. (Click image to view work)
Digital Tools
As well as launching my own apps on the iOS apps store, I’ve created a number of digital tools for major brands. Here are some examples from Autodesk and Charles Schwab.
Autodesk. 3D iPad Experience for leading 3D design platform. (Click image to view project)
AstraZeneca. Chatbot raising HCP awareness of Immunotherapy, in a fun way that encourages engagement. (Click image to view project)
Charles Schwab. I’ve led teams developing online video content.
BlackRock. iPad app to build utility and encourage brand engagement.
Brand Videos
I’ve written several brand videos. Including this one for Autodesk that got 600,000 YouTube views. A massive number for a niche B2B brand.
Autodesk Brand Video (Click image to view)
AECOM Brand Video
Financial
I’ve built experience on campaigns and projects for many of the world’s biggest financial names. From an ambitious rethink of the Citibank brand to the launch of innovative new products and services for brands like BlackRock, Charles Schwab, VISA and Barclays.
Citibank. “Citi Renewed” project. I’ve also worked on a range of brand related activities for this client. (Click image to view project)
VISA. Facebook content. I’ve also worked banners, microsites and strategic projects for this client.
Barclays. Print, DM and banners for a range of funds.
Charles Schwab. I’ve led teams developing online video content.
Charles Schwab. Online customer aquisistion tool development.
Barclays. I’ve developed award-winning digital online launches.
health & wellness
I’ve worked on campaigns for consumers and projects and websites for HCPs. Such as this campaign for a virtually invisible hearing aid for people who feel themselves “too young“ for hearing loss. And this chatbot evangelizing immunotherapy to healthcare professionals.
Lyric Hearing. Virtually invisible hearing aids. Marketed to people who resented the feeling of “getting old” hearing loss brought.
Humorous chatbot for AstraZeneca. Evangelizing Immunotherapy to HCPs in a way that would encourage engagement. (Click image to view project)
ACS Cosmetic Surgery brand. I’ve also worked on stent and gastric bypass brands.
Bisodol Heartburn. I’ve experience on a range number of consumer healthcare brands, along with vitamins, supplements and associated products. (Click image to view)
pitches
I’ve worked on many successful pitches. Such as this digital pitch for Audi.
Audi. A8 digital launch/ (Click image to view campaign)
Product, Service and Event Naming
I’ve been Director of Naming and Writing at Landor, And I’ve delivered and managed a variety fo naming projects - working for financial, tech and other clients.
Citibank. New checking account naming project. One on many naming projects I led for Citi. (Click image to view Naming projects)
Box. CIO Summit naming project. (Click image to view Naming projects)
Autodesk University. “The Power of the Possible”. (Click image to view Naming projects)
global campaigns
As well as working on a range of global brands, I’ve know how to tailor brand voice to effectively reach specific local markets and demographics. Including a variety of campaigns for the BBC, across markets as diverse as the US, Europe, the Middle East, Africa and India for the BBC.
“Your news. Your world. In your language.” campaign. In other words, unbiased news that’s relevant to you. This outdoor campaign ran in Iraq in the turbulent aftermath of the Iraq War. And was soon running across the whole Middle East. (Click image to view campaign)
Part of the “Because Understanding is Everything”campaign in the US. We live in a turbulent world. We can fear it. Or we can seek to understand it. .(Click image to view campaign)
BBC Africa.”One Global Voice” campaign. In nations with oppressive regimes, it’s not enough to get uncensored news. You want to get your own voice out to the world. . (Click image to view campaign)
BBC “For Life as it’s Lived” campaign. In a nation like India, with 200 language populations, language is identity. Broadcasting in minority languages can help support your life as it’s lived.. (Click image to view campaign)
local campaigns
I can also do campaigns with a local focus. Such as this one, encouraging people to use their local Muni.
(Click image to see campaign)
(Click image to see campaign)
(Click image to see campaign)
experiences and environments
Citi Change Centers. Part of the “Citi Renewed” initiative for Citibank. An integrated suite of approaches to connect the world’s largest bank more closely to the communities it served. (Click image to view project)
Nelson & Napoleon. Exhibition for a major museum. Using ticket barriers on the local Muni to get across the dueling ideologies, aims, personalities and backgrounds of these historic figures on the anniversary of their biggest conflict.
Greater Manchester Police. Recruitment campaign - targeted at high crime areas. Don’t like the crime in your neighborhood? Join up and fight back.
Autodesk. “The Power of the Possible”. Theming and environments for Autodesk University.
Branding
I’ve been involved in some major branding projects. Including the award-wining Citi Renewed - a rethink of every aspect of the world’s largest bank.
The Citi Manifesto. The basis of the “Promises” campaign. (Click image to view project)
Citi Triangle Funds. Locally-focused microfinance to renew struggling parts of the US. (Click image to view project)
Citi Change Centers. Guerrilla initiative to kickstart small business regeneration. (Click image to view project)
Citi Arc Awards. Encouraging and disseminating thought leadership. (Click image to view project)
and yes, I can write banners
Whether aimed at consumers - or specialist B2B targets. Like the design engineers being messaged to in these ads:
